Conveyor Belt
05-07-2007, 12:38 PM
http://www.foxnews.com/story/0,2933,270392,00.html
NEW YORK — A broad survey about the technology people have, how they use it, and what they think about it shatters assumptions and reveals where companies might be able to expand their audiences.
The Pew Internet and American Life Project found that adult Americans are broadly divided into three groups: 31 percent are elite technology users, 20 percent are moderate users and the remainder have little or no usage of the Internet or cell phones.
But Americans are divided within each group, according to a Pew analysis of 2006 data released Sunday.
The high-tech elites, for instance, are almost evenly split into:
— "Omnivores," who fully embrace technology and express themselves creatively through blogs and personal Web pages.
— "Connectors," who see the Internet and cell phones as communications tools.
— "Productivity enhancers," who consider technology as largely ways to better keep up with their jobs and daily lives.
Take the quiz and see what kind of user you are!
The Quiz. (http://www.pewinternet.org/quiz/)
Based on your answers to the questionnaire, you most closely resemble survey respondents within the Connectors typology group. This does not mean that you necessarily fit every group characteristic.
Connectors make up 7% of the American public.
Basic Description
The Connectors’ collection of information technology is used for a mix of one-to-one and one-to-many communication. They very much like how ICTs keep them in touch with family and friends and they like how ICTs let them work in community groups to which they belong. They are participants in cyberspace – many blog or have their own web pages – but not at the rate of Omnivores. They are not as sure-footed in their dealings with ICTs as Omnivores. Connectors suspect their gadgets could do more for them, and some need help in getting new technology to function properly.
Defining Characteristics
Connectors combine a sense that information technology is good for social purposes with a clear recognition that online resources are a great way to learn new things. Their cell phones have a lot of features, and they also try new things with technology; more than half have watched TV programming on a device like a laptop computer or cell phone.
Who They Are
Connectors, which make up 7% of the population, have a median age of 38, with a majority (54%) in the 30-49 age range. Ethnically, it is mostly white (72%); 16% are Black and 12% are English-speaking Hispanics. The typical Connector has been online for 9 years, which suggests they were a second-wave of late 1990s adopters. Most are women (55%) and they rate above average in educational attainment and income.
NEW YORK — A broad survey about the technology people have, how they use it, and what they think about it shatters assumptions and reveals where companies might be able to expand their audiences.
The Pew Internet and American Life Project found that adult Americans are broadly divided into three groups: 31 percent are elite technology users, 20 percent are moderate users and the remainder have little or no usage of the Internet or cell phones.
But Americans are divided within each group, according to a Pew analysis of 2006 data released Sunday.
The high-tech elites, for instance, are almost evenly split into:
— "Omnivores," who fully embrace technology and express themselves creatively through blogs and personal Web pages.
— "Connectors," who see the Internet and cell phones as communications tools.
— "Productivity enhancers," who consider technology as largely ways to better keep up with their jobs and daily lives.
Take the quiz and see what kind of user you are!
The Quiz. (http://www.pewinternet.org/quiz/)
Based on your answers to the questionnaire, you most closely resemble survey respondents within the Connectors typology group. This does not mean that you necessarily fit every group characteristic.
Connectors make up 7% of the American public.
Basic Description
The Connectors’ collection of information technology is used for a mix of one-to-one and one-to-many communication. They very much like how ICTs keep them in touch with family and friends and they like how ICTs let them work in community groups to which they belong. They are participants in cyberspace – many blog or have their own web pages – but not at the rate of Omnivores. They are not as sure-footed in their dealings with ICTs as Omnivores. Connectors suspect their gadgets could do more for them, and some need help in getting new technology to function properly.
Defining Characteristics
Connectors combine a sense that information technology is good for social purposes with a clear recognition that online resources are a great way to learn new things. Their cell phones have a lot of features, and they also try new things with technology; more than half have watched TV programming on a device like a laptop computer or cell phone.
Who They Are
Connectors, which make up 7% of the population, have a median age of 38, with a majority (54%) in the 30-49 age range. Ethnically, it is mostly white (72%); 16% are Black and 12% are English-speaking Hispanics. The typical Connector has been online for 9 years, which suggests they were a second-wave of late 1990s adopters. Most are women (55%) and they rate above average in educational attainment and income.