Hattiesburg DMA getting smaller?

[SoMissTV]

According to this year's Nielsen guidelines, the Hattiesburg/Laurel Designated Market Area (DMA) has fallen three places. The DMA, which measures the number of television households in a given area, dropped from 111,850 to 106,560. As a result, WDAM's DMA has dropped from 165th to 168th largest in the nation.

I didn't realize we were losing population in this area.

[Guru]

I thought it had gained.

[RGDoherty]

More of us are becoming thinkers not watchers. The internet is biting at their ratings?????

[TheKing]

yeah thats got to be a result of their method of polling those numbers

not a result of fewer people being around

[aaron]

They banned smoking, what do you expect?

[Grover]

I haven't eaten in a hattiesburg resturant since the ban.