fuzzis
02-14-2008, 12:46 PM
The Sweet Smell of ... Nothing (http://www.nytimes.com/2008/02/14/fashion/14skin.html?pagewanted=1&_r=1)
...Like red roses and heart-shaped boxes of chocolates, perfume has traditionally been one of the fail-safe offerings of Valentine’s Day. But this year, as couples sit down to romantic dinners, a small but growing cohort of American women will emit scents that are more corporal and less Chanel. At a time when the number of perfumes on shelves has dramatically increased, consumption of fragrances is declining, industry analysts said. Last year, department stores carried 1,160 different fragrances for women compared with 756 in 2002, according to NPD Group, a market research firm that tracks consumer product sales.
Yet, last year in the United States, spending on upscale women’s fragrances declined, as part of a multiyear trend. The group said $1.97 billion was spent, down from $2 billion in 2002.
Like Ms. Ware, more women are forgoing scent altogether. Last year, about 15 percent of women said they did not wear fragrance, up from 13 percent in 2003, according to a survey of 9,800 women conducted by NPD.
“That may sound like a small number, but nationally that translates into two million more women who are saying ‘I don’t wear fragrance,’ ” said Karen Grant, the senior beauty industry analyst at NPD. “Eighty-five percent of women are still buying fragrance, but an increasing number tell us they are wearing fewer scents, less frequently or not at all.”
Fragrance fatigue is probably inevitable, with heavily fruited scents wafting out of everything from dishwashing liquids to hotel linens to candle displays at the mall. But perfume aversion seems to be tapping into a larger societal phenomenon that may have its origins in bans on cellphones and cigarettes: the idea that the collective demands of the public space trump one’s personal space....
Perhaps I'm insensitive (it's been known to happen), but I wear perfume. Every day. It makes me happy. I've never been told that I'm over-powering, but then again, perfume is the only "scented" thing I use. I don't use scented bath soaps or lotions because they irritate my skin.
...Like red roses and heart-shaped boxes of chocolates, perfume has traditionally been one of the fail-safe offerings of Valentine’s Day. But this year, as couples sit down to romantic dinners, a small but growing cohort of American women will emit scents that are more corporal and less Chanel. At a time when the number of perfumes on shelves has dramatically increased, consumption of fragrances is declining, industry analysts said. Last year, department stores carried 1,160 different fragrances for women compared with 756 in 2002, according to NPD Group, a market research firm that tracks consumer product sales.
Yet, last year in the United States, spending on upscale women’s fragrances declined, as part of a multiyear trend. The group said $1.97 billion was spent, down from $2 billion in 2002.
Like Ms. Ware, more women are forgoing scent altogether. Last year, about 15 percent of women said they did not wear fragrance, up from 13 percent in 2003, according to a survey of 9,800 women conducted by NPD.
“That may sound like a small number, but nationally that translates into two million more women who are saying ‘I don’t wear fragrance,’ ” said Karen Grant, the senior beauty industry analyst at NPD. “Eighty-five percent of women are still buying fragrance, but an increasing number tell us they are wearing fewer scents, less frequently or not at all.”
Fragrance fatigue is probably inevitable, with heavily fruited scents wafting out of everything from dishwashing liquids to hotel linens to candle displays at the mall. But perfume aversion seems to be tapping into a larger societal phenomenon that may have its origins in bans on cellphones and cigarettes: the idea that the collective demands of the public space trump one’s personal space....
Perhaps I'm insensitive (it's been known to happen), but I wear perfume. Every day. It makes me happy. I've never been told that I'm over-powering, but then again, perfume is the only "scented" thing I use. I don't use scented bath soaps or lotions because they irritate my skin.