Absolut Vodka Ad

[Conveyor Belt]

http://latimesblogs.latimes.com/laplaza/2008/04/mexico-reconque.html

The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world.

The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California.

Following the war, the Treaty of Guadalupe Hidalgo saw the Mexican territories of Alta California and Santa Fé de Nuevo México ceded to the United States to become modern-day California, Texas, New Mexico, Utah, Colorado and Arizona. (Texas actually split from Mexico several years earlier to form a breakaway republic, and was voluntarily annexed by the United States in 1846.)

The campaign taps into the national pride of Mexicans, according to Favio Ucedo, creative director of leading Latino advertising agency Grupo Gallegos in the U.S., which was not involved in the Absolut campaign.

Ucedo, who is from Argentina, said: “Mexicans talk about how the Americans stole their land, so this is their way of reclaiming it. It’s very relevant and the Mexicans will love the idea.”

But he said that were the campaign to run in the United States, it might fall flat.

http://farm3.static.flickr.com/2251/2383371667_df5fc24e2d.jpg

[Conveyor Belt]

this kinda pisses me off.

I don't think I'll buy another bottle of Absolut again. In fact, I can guarantee it. Maybe it's petty and not PC, but it's how I feel... one of them opinions.

[58ford]

I don't even drink vodka & I'm not buyin' absolut either.

[EricStratton]

I didn't know so many Mexicans drank vodka....I thought they all wore sombreros and drank tequila...

[hendrixfreak70]

The Anti-Defamation League called (minus the Jewish factor), they want their stereotype back.

[Desert Donkey]

Absolut is sh*tty vodka, anyway. Now they add sh*tty political overtones to their ads.

Screw 'em. I drink Luksosova, made from 'taters, not that grain alcohol swill.

Incidentally, I think one or all of the bourbon distillers ought to put out an ad with the old texas flag on it, the one with the lone star over the cannon which says "COME AND TAKE IT."

Let the games begin.

[maxim]

My roommate at Quantico was Chief Deputy of Gonzales County, TX. They still have the cannon! That is also the county motto. Didn't know it was a Texas-wide thing, he made it sound like it was a small little ol' local battle.

[birthdaybunnie]

Tito's the vodka of choice..........or Taaka, when I am cheap...LOL

[wilebill]

The map makes the US look like a big Oklahoma. I don't like Oklahoma, so I'm pissed.

[Desert Donkey]

My roommate at Quantico was Chief Deputy of Gonzales County, TX. They still have the cannon! That is also the county motto. Didn't know it was a Texas-wide thing, he made it sound like it was a small little ol' local battle.

A small-town battle it may have been, but the spirit behind the those Texans and the motto they adopted is an inspiration to me in this age of puling, whining, feminine males who think nothing is worth fighting for.

[Ted]

this kinda pisses me off.

I don't think I'll buy another bottle of Absolut again. In fact, I can guarantee it. Maybe it's petty and not PC, but it's how I feel... one of them opinions.

I don't even drink vodka & I'm not buyin' absolut either.DamnRight!!
Besides - why waste your time and money on vodka when Jameson and Bushmills are still making Irish whiskey? :smt023

[Engelbert Humperdinck]

Jameson's is my Irish whiskey of choice, knocked back in a shot glass followed by a swig of Guinness.

Booker's is my favorite bourbon. A small amount (HA) over a few cubes of good ice...lip smacking good.

Goslings Black Seal rum is good when I'm looking for something different.

I have a Pirate friend who at one time would have told you he was a decedent of Capt. Morgan, he's gotten old and senile as of late though.

:smt023

[EricStratton]

Jameson's is good stuff....brings out the Irish in me....I'd like to thank the hot, smokin' bartender at The Rise bar in the Hard Rock Casino for suggesting Jameson's...I only went with it because her bombs were busting out of her shirt, but it worked out well for all of us!

[fuzzis]

As the ladies of NML have discovered, I am an equal opportunity drinker. :kekeke: If pressed, though, I'm probably going to go with the Myer's Dark Rum. *sigh* It makes me a happy fuzz. :smt118

[hendrixfreak70]

Anybody thirsty in here?

[hendrixfreak70]

Guinness straight out of the tap in Ireland is one of the best experiences ever, including the first time you.... well you get it.

[58ford]

Has anybody tried that NFL Draft I keep hearing about?? I hear it's supposed to be pretty good for the first few rounds.

[EricStratton]

Has anybody tried that NFL Draft I keep hearing about?? I hear it's supposed to be pretty good for the first few rounds.

Yeah, but at the end of the day it leaves you depressed and lonely....

[TheKing]

its an ad that ran in mexico that is targeted to mexicans...

and truth be told... its not exactly 'offensive'.... unless of course youre eating freedom fries and listening to toby keith

[Conveyor Belt]

its an ad that ran in mexico that is targeted to mexicans...

and truth be told... its not exactly 'offensive'.... unless of course youre eating freedom fries and listening to toby keith

But I like my freedom fries... and I should have been a cowboy...

[58ford]

But I like my freedom fries... and I should have been a cowboy...
An awful lot of horses just took a double-take.

[TheKing]

point is... im as red blooded an american as the next guy

but there are much more important things going on in the world to get bent out of shape about rather than a crappy vodka ad in mexico of all places

i mean jesus christ...theyre trying to sell vodka in mexico... they have to do anything and everything they can to sell it...

personally i get bent out of shape seeing CEOs that drive the company into the ground but get well over 100 million in severance

[Conveyor Belt]

point is... im as red blooded an american as the next guy

but there are much more important things going on in the world to get bent out of shape about rather than a crappy vodka ad in mexico of all places

i mean jesus christ...theyre trying to sell vodka in mexico... they have to do anything and everything they can to sell it...

personally i get bent out of shape seeing CEOs that drive the company into the ground but get well over 100 million in severance

I'm not bent out of shape... much.

I get a bit miffed when companies or people smile to your face to get you to buy something, then bad mouth you or make fun of you to sell to someone else. **** them.

I won't buy it, I'm sure I'm not the only one who will stop buying it.

[fuzzis]

I'm not bent out of shape... much.

I get a bit miffed when companies or people smile to your face to get you to buy something, then bad mouth you or make fun of you to sell to someone else. **** them.

I won't buy it, I'm sure I'm not the only one who will stop buying it.

How are they bad-mouthing or making fun, though? In an absolut world in Mexico, that territory would still be part of Mexico...not the US.

External frame of reference, anyone?

[TheKing]

theyre just trying to sell vodka

i dont expect a personal relationship with the company that sells me liquor

i expect liquor

thats kind of like expecting honesty and respect from your stripper...

[Conveyor Belt]

How are they bad-mouthing or making fun, though? In an absolut world in Mexico, that territory would still be part of Mexico...not the US.

External frame of reference, anyone?

Yeah, I'm not stupid. I get it. I know where the ad is being viewed and who the target audience is. It doesn't make me accept the ad any more, though.

Subway did something similar in Europe a few years ago. Haven't forgiven them for that, either.

But, that's just me.

[fuzzis]

What's to forgive, though? I really, really don't understand. :confused:

[Conveyor Belt]

theyre just trying to sell vodka

i dont expect a personal relationship with the company that sells me liquor

i expect liquor

thats kind of like expecting honesty and respect from your stripper...

Sooo... if they had some planes flying into buildings to sell liquor in the middle east, you'd be okay with that too?

I know, it's far fetched, but it's a similar emotion from me on both...

Maybe I'm a bit high strung when it comes to America.

[Conveyor Belt]

What's to forgive, though? I really, really don't understand. :confused:

Forgiveness equals me buying their product.

I don't know what you don't understand.

[TheKing]

all im saying is...i try not to get mad at companies for nearly abstract concepts

if they advertise 'absolut vodka for 8 bucks' and theres a picture of a fifth, and i show up and find that its only the airline bottle for 8 bucks...then yeah im gonna be pissed

but if its just a branding campaign....

this is the equivalent of the trent lott/strom thurmond thing... only a big deal if someone was looking to make it a big deal

[fuzzis]

Forgiveness equals me buying their product.

I don't know what you don't understand.

I don't understand how it's a slight to America...and I don't understand why people have their panties in a knot about it. The ad wasn't for us, but for some reason, apparently folks here need to make it about us...because lord knows, everything is about America. Being high strung about America is one thing; being unreasonable about it is another.

Are men with small penises upset about this Absolut ad?

http://www.absolutads.com/gallery/files/iaaw_8.jpg

Absolut created Absolut New Orleans and donated 100% of the profits to hurricane recovery on the Gulf Coast.

[CircusRide]

I don't understand how it's a slight to America...and I don't understand why people have their panties in a knot about it. The ad wasn't for us, but for some reason, apparently folks here need to make it about us...because lord knows, everything is about America. Being high strung about America is one thing; being unreasonable about it is another.

Are men with small penises upset about this Absolut ad?

http://www.absolutads.com/gallery/files/iaaw_8.jpg

Absolut created Absolut New Orleans and donated 100% of the profits to hurricane recovery on the Gulf Coast.


Not me, I've got a 12 inch problem.

[Reason]

What if they did an ad with all of the United States restored to the American Indian nations? Would everybody get just as upset? Of course, you really don't need clever marketing to sell fire water to the red man.

[58ford]

In an Absolut world we'd have thought twice about that whole suffrage thing.

[Conveyor Belt]

I don't understand how it's a slight to America...and I don't understand why people have their panties in a knot about it. The ad wasn't for us, but for some reason, apparently folks here need to make it about us...because lord knows, everything is about America. Being high strung about America is one thing; being unreasonable about it is another.

I'm not calling for stores to stop selling the product. I don't understand how you can't see that just because it wasn't meant for us, we can't be offended by it.


Absolut created Absolut New Orleans and donated 100% of the profits to hurricane recovery on the Gulf Coast.

What's your point? Just because someone does something good, they're allowed to, for lack of a better term, disrespect a country that probably consumes a fair amount of their product?

[fuzzis]

I'm not calling for stores to stop selling the product. I don't understand how you can't see that just because it wasn't meant for us, we can't be offended by it.



What's your point? Just because someone does something good, they're allowed to, for lack of a better term, disrespect a country that probably consumes a fair amount of their product?

I don't understand what's to be offended about or how it's disrespectful. And I think that people who are in a twist about it are making a fairly tenuous connection and promoting that whole arrogant American stereotype.

It's about Mexico, not the United States. Although we certainly have managed to insert ourselves into.

Like I said...some external perspective. Most things in the world aren't about us, and we aren't a consideration for most people in the world. We sure like to think we're the center of the world, though.

[Conveyor Belt]

I don't understand what's to be offended about or how it's disrespectful. And I think that people who are in a twist about it are making a fairly tenuous connection and promoting that whole arrogant American stereotype.

It's about Mexico, not the United States. Although we certainly have managed to insert ourselves into.

Like I said...some external perspective. Most things in the world aren't about us, and we aren't a consideration for most people in the world. We sure like to think we're the center of the world, though.

I have plenty of external perspective. I completely understand the context and meaning of the ad. But it doesn't mean I can be offended by it. Just because the message wasn't meant for me, doesn't mean it doesn't insult my love for America.

I can't think of an analogy that would help convey how I feel and how your argument makes me feel.... okay, say you're teaching a class, and two students are passing a note, and in that note are really hurtful and personally painful things written about you. Now, the message wasn't intended for you, but it's about you... you're saying that even though you are offended by the message, you'll just let it go because you aren't the intended recipient of the message?

[mi_nombre_es]

Sooo... if they had some planes flying into buildings to sell liquor in the middle east, you'd be okay with that too?

I know, it's far fetched, but it's a similar emotion from me on both...

Maybe I'm a bit high strung when it comes to America.


I'd be surpised since Arabs don't drink Vodka, just gasoline and other explosive liquids :smt118

[mi_nombre_es]

Their ad is not offensive, it just marketing. It's something stupid to put out to make people remeber their product. An example of something offensive would be....

http://i268.photobucket.com/albums/jj6/jbaris/toastgp5.jpg




That is slightly offensive. Now which one make you more mad?

[Conveyor Belt]

I'm not Christian and have no personal feelings toward Jesus, so it doesn't bother me.

[hendrixfreak70]

I don't understand how it's a slight to America...and I don't understand why people have their panties in a knot about it. The ad wasn't for us, but for some reason, apparently folks here need to make it about us...because lord knows, everything is about America. Being high strung about America is one thing; being unreasonable about it is another.

Are men with small penises upset about this Absolut ad?

http://www.absolutads.com/gallery/files/iaaw_8.jpg

Absolut created Absolut New Orleans and donated 100% of the profits to hurricane recovery on the Gulf Coast.

Not all men have 8 inches?

[hendrixfreak70]

CB, if it's any consolation, I know what you are talking about.

[carsalesguy]

1) What is good ice?

2) this mexican only drinks miller lite

[carsalesguy]

Not all men have 8 inches?

i was fixing to ask the same thing...........

[aaron]

Not all men have 8 inches?

Actually, that ad says just that. No matter where it ends up on that measuring stick, it's 8 inches. I appeals to everyone. If they really want to get the world's attention, run the same ad only have USA labeled on top of every country. That'd get some attention from foreign media.

[Engelbert Humperdinck]

theyre just trying to sell vodka

i dont expect a personal relationship with the company that sells me liquor

i expect liquor

thats kind of like expecting honesty and respect from your stripper...

What?
She told me she respected me, and just as soon as she finishes college we'd be boyfriend and girlfriend.



I don't understand how it's a slight to America...and I don't understand why people have their panties in a knot about it. The ad wasn't for us, but for some reason, apparently folks here need to make it about us...because lord knows, everything is about America. Being high strung about America is one thing; being unreasonable about it is another.

Are men with small penises upset about this Absolut ad?

http://www.absolutads.com/gallery/files/iaaw_8.jpg



Yes :(

[EricStratton]

I'm not really offended....now, if Absolut ran an ad with a Mexican guy stirring his vodka tonic with his 8-inch pipe in front of the burning Twin Towers, then I'd probably be pissed....

[Conveyor Belt]

I'm not really offended....now, if Absolut ran an ad with a Mexican guy stirring his vodka tonic with his 8-inch pipe in front of the burning Twin Towers, then I'd probably be pissed....

Apparently, you don't have any external perspective, or you'd understand that ad...