jmb
11-01-2005, 07:22 PM
When I went to the store today, the shelves that are normally full of Folegers coffee were completely empty, and there was a sign saying something about Folgers plant being damaged by Katrina. Have you noticed a shortage in your area?
I checked on the internet and found this article at Folgers.com. As much as I have the tv on, I never once saw the commercial they refer to.
Folgers® to Air National Television Advertising Thanking Consumers for Their Patience and Paying Tribute to New Orleans Employees in the Aftermath of Hurricane Katrina
Special Folgers Katrina Relief Metal Can to Be Produced
CINCINNATI, OHIO, Oct. 3, 2005—The Procter & Gamble Company's Folgers brand (NYSE:PG) today launched a 30-second television commercial thanking consumers for their support and paying tribute to the Folgers employees working to make its New Orleans manufacturing facilities—home to their largest coffee plant in the world—operational again following Hurricane Katrina. The company notified retailers earlier this month that there may be temporary supply restrictions resulting from the impact of Hurricane Katrina and that Folgers coffee may be temporarily unavailable or appear on-shelf in different packaging.
"We've been in New Orleans for over 50 years and are strongly committed to staying here," said Max Rangel, Marketing Director, Folgers. "This commercial is our way of explaining to consumers why they may not find their favorite Folgers varieties in their stores, and thanking them for their patience as we restock the shelves. It is also our way of thanking retail partners and our employees for their patience and assistance during this difficult time."
The campaign will run for two weeks beginning today, airing on a broad mix of network and cable programming, and will alert consumers to changes in Folgers packaging resulting from hurricane damage to the New Orleans production facilities. The Company's most popular blend and size—the 39 ounce "Classic Roast"—will temporarily be offered in the classic metal can and has already begun appearing on store shelves.
Additionally, a special Folgers Katrina Relief metal can will begin appearing on store shelves in November 2005. The packaging will feature a letter from Plant Manager, Emory Zimmer, thanking consumers for their support and inviting them to join Folgers in the hurricane relief effort by donating to the American Red Cross. To date, Procter & Gamble has donated more than $9 million in cash and product to the relief effort.
Filmed in a documentary style at the time of the plant's post-hurricane re-opening, the commercial is narrated by Plant Manager, Emory Zimmer, with New Orleans native and Rock and Roll Hall of Fame legend, Allan Toussaint, performing the soundtrack.
"We were fortunate to be in New Orleans on the day the production line re-started and believe that our footage conveys in a very direct fashion the Folgers brand promise of 'a new day,'" said Marnie Cain-Cacossa, Senior Vice President, Global Equity Director at Saatchi & Saatchi New York. "Because Allan Toussaint's music is synonymous with New Orleans, we were thrilled when he agreed to be a part of this project."
I checked on the internet and found this article at Folgers.com. As much as I have the tv on, I never once saw the commercial they refer to.
Folgers® to Air National Television Advertising Thanking Consumers for Their Patience and Paying Tribute to New Orleans Employees in the Aftermath of Hurricane Katrina
Special Folgers Katrina Relief Metal Can to Be Produced
CINCINNATI, OHIO, Oct. 3, 2005—The Procter & Gamble Company's Folgers brand (NYSE:PG) today launched a 30-second television commercial thanking consumers for their support and paying tribute to the Folgers employees working to make its New Orleans manufacturing facilities—home to their largest coffee plant in the world—operational again following Hurricane Katrina. The company notified retailers earlier this month that there may be temporary supply restrictions resulting from the impact of Hurricane Katrina and that Folgers coffee may be temporarily unavailable or appear on-shelf in different packaging.
"We've been in New Orleans for over 50 years and are strongly committed to staying here," said Max Rangel, Marketing Director, Folgers. "This commercial is our way of explaining to consumers why they may not find their favorite Folgers varieties in their stores, and thanking them for their patience as we restock the shelves. It is also our way of thanking retail partners and our employees for their patience and assistance during this difficult time."
The campaign will run for two weeks beginning today, airing on a broad mix of network and cable programming, and will alert consumers to changes in Folgers packaging resulting from hurricane damage to the New Orleans production facilities. The Company's most popular blend and size—the 39 ounce "Classic Roast"—will temporarily be offered in the classic metal can and has already begun appearing on store shelves.
Additionally, a special Folgers Katrina Relief metal can will begin appearing on store shelves in November 2005. The packaging will feature a letter from Plant Manager, Emory Zimmer, thanking consumers for their support and inviting them to join Folgers in the hurricane relief effort by donating to the American Red Cross. To date, Procter & Gamble has donated more than $9 million in cash and product to the relief effort.
Filmed in a documentary style at the time of the plant's post-hurricane re-opening, the commercial is narrated by Plant Manager, Emory Zimmer, with New Orleans native and Rock and Roll Hall of Fame legend, Allan Toussaint, performing the soundtrack.
"We were fortunate to be in New Orleans on the day the production line re-started and believe that our footage conveys in a very direct fashion the Folgers brand promise of 'a new day,'" said Marnie Cain-Cacossa, Senior Vice President, Global Equity Director at Saatchi & Saatchi New York. "Because Allan Toussaint's music is synonymous with New Orleans, we were thrilled when he agreed to be a part of this project."