fuzzis
01-20-2006, 11:03 AM
Poor Noway...
What, no keg? Beer gets a makeover (http://money.cnn.com/2006/01/19/news/companies/beer_imageoverhaul/index.htm?cnn=yes)
As sales fall, Anheuser-Busch and others start a campaign to brew a 'finer' product image.
By Parija Bhatnagar, CNNMoney.com staff writer
January 20, 2006: 10:52 AM EST
NEW YORK (CNNMoney.com) - As wine, vodka and whiskey grab market share from beer, leading brewers have crafted a new industrywide campaign that's aimed at "fighting back the enemy" by touting -- get this -- the finer aspects of beer.
The effort is being spearheaded by beer industry leader Anheuser-Busch (Research), said Robert Lachky, the company's executive vice president of global industry development, in an interview with CNNMoney.com Thursday...
What, no keg? Beer gets a makeover (http://money.cnn.com/2006/01/19/news/companies/beer_imageoverhaul/index.htm?cnn=yes)
As sales fall, Anheuser-Busch and others start a campaign to brew a 'finer' product image.
By Parija Bhatnagar, CNNMoney.com staff writer
January 20, 2006: 10:52 AM EST
NEW YORK (CNNMoney.com) - As wine, vodka and whiskey grab market share from beer, leading brewers have crafted a new industrywide campaign that's aimed at "fighting back the enemy" by touting -- get this -- the finer aspects of beer.
The effort is being spearheaded by beer industry leader Anheuser-Busch (Research), said Robert Lachky, the company's executive vice president of global industry development, in an interview with CNNMoney.com Thursday...